Lab Notes
A record of our thoughts
and some advice for marketing and branding your business along the way.
Know What Battles to Fight
My kids teach me a lot and one of the things they most recently taught me is that when there are battles to be fought,...
Do You Think Everyone Has Unique Skills? I Do!
Organizing a wedding can be stressful. Not only do you have to figure out which family members can’t sit next to each...
How to Pick a Hobby
For too long, I didn't have a hobby. I saw friends and family members with "cool" hobbies that brought them joy and...
Mountain Dew Found its Niche Audience, and So Should You!
Authored by Tristan, Lead Content Producer Niche - /niCH,nēSH/: a specialized segment of the market for a particular...
How Does Media Relations Fit Into Reputation Management?
Authored by Amanda Goodman Frank Sinatra once said: ‘Flying high in April, shot down in May.’ I always think of...
Should Media Companies Consider Audience Validation?
What is Audience Validation? Let's set the stage. You are an advertiser or investor looking to place your hard-earned...
The Top 10 Best Branding Podcasts You Should Listen To
Podcasts have taken over the commutes of professionals in today's working world. Podcasts open the door for more...
Biggest Mistakes in Reputation Management
Authored by Amanda Goodman Whether it’s in our personal or professional lives, we’ve all been there at some...
When Was The Last Time Someone Clicked on a Banner Ad?
Banner and display ads have been a long-standing marketing tool since the early 2000s, and are a common product that...
What is Reputation Management
Authored by Amanda Goodman Growing up, my Dad always told me this: “Your reputation is the only thing you can control....
How to Evaluate Your Marketing Agency Partner
When entering into any relationship, it's always important to know what your partner brings to the table. You must...
5 Tips For Marketing in the Midwest in 2022
It's continually clear that the world of marketing is ever-changing and increasingly complex, especially marketing in...
Uses of VR in Marketing
When it comes to new and exciting technology, Virtual Reality is arguably at the top of that list. It both...