Lab Notes
A record of our thoughts.
and some advice for marketing and branding your business along the way.
Know What Battles to Fight
My kids teach me a lot and one of the things they most recently taught me is that when there are battles to be fought,...
Do You Think Everyone Has Unique Skills? I Do!
Organizing a wedding can be stressful. Not only do you have to figure out which family members can’t sit next to each...
How to Pick a Hobby
For too long, I didn't have a hobby. I saw friends and family members with "cool" hobbies that brought them joy and...
Scent Branding: A Hidden Form of Marketing
Authored by Austin, design intern Olfactory branding is something that I just stumbled upon, and is more important...
Making Your Own Brand – The Ultimate Guide
In marketing, we hear “branding” and “building a brand” used more and more by marketing consultants, content creators,...
How to Market and Promote Your Short Film
When it comes to directing short films, strangely enough, one of my favorite aspects of the process is the marketing...
How Tik Tok Changed the Publishing Industry
It’s no shocker that the TikTok algorithm is in and of itself different from other platforms. This allows users an...
Why You Should Invest in Professional Brand Design
We talk a lot about how your brand is more than just a logo, but what does that actually mean for your logo? We’re...
3 Things I Learned About Starting a Business
Sometimes when a new idea for a business comes up, it can be tempting to look at where you want it to go and forget...
How To Create Content That Stands The Test of Time (Like Psych & The Office)
Authored by Erika Chagdes, Production Intern Psych is a TV show that aired in 2006 on the USA Network, about a guy who...
The Unexpected Relationship Between Call of Duty and Marketing
The gaming industry was worth $90 billion in 2020 and is forecast to be worth $256.97 billion by 2025 - unbelievable....
Marvel Universe: Writing One Dimensional Characters into a Multidimensional World
Authored by Noah, Content Producer Mavel Universe's Super Storytelling The story is, in my opinion, the most important...
How to Create an Audience Validation Report
Audience Validation is a service to investors and advertisers to review and report on an influencer or media company's...
A few of the brands we've worked with
