Lab Notes

A record of our thoughts

and some advice for marketing and branding your business along the way.


Oct 27, 2022

Know What Battles to Fight

My kids teach me a lot and one of the things they most recently taught me is that when there are battles to be fought,...
Sep 29, 2022

How to Pick a Hobby

For too long, I didn't have a hobby. I saw friends and family members with "cool" hobbies that brought them joy and...
Apr 28, 2022

What is a Brand Deck?

What is a brand deck? A brand deck is a marketing tool that consists of a series of slides, typically accompanied by...

Is your marketing keeping you up at night? How can we help you sleep a little easier?

I'd like to learn more about...