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Making Your Own Brand – The Ultimate Guide

Making Your Own Brand – The Ultimate Guide

by Pixel Labs | Apr 25, 2022 | Advice, Branding, Marketing, Moving, Reputation Management, Strategy

In marketing, we hear “branding” and “building a brand” used more and more by marketing consultants, content creators, and aspiring influencers. So, we’ve taken the time to put together the ultimate guide to making your own brand! The focus on...
How to Market and Promote Your Short Film

How to Market and Promote Your Short Film

by Pixel Labs | Apr 14, 2022 | Advice, Branding, Marketing, Strategy

When it comes to directing short films, strangely enough, one of my favorite aspects of the process is the marketing and promotion of my films. Of course, I enjoy the actual development and creation of the film itself, but there’s something special about...
Why You Should Invest in Professional Brand Design

Why You Should Invest in Professional Brand Design

by Pixel Labs | Mar 14, 2022 | Advice, Branding, Design, Marketing

We talk a lot about how your brand is more than just a logo, but what does that actually mean for your logo? We’re here to explain the importance of a high-quality brand design and why you should invest in professional brand design. What is brand design? First, we...
Mountain Dew Found its Niche Audience, and So Should You!

Mountain Dew Found its Niche Audience, and So Should You!

by Pixel Labs | Jan 13, 2022 | Branding, Lifestyle, Marketing

Authored by Tristan, Lead Content Producer Niche – /niCH,nēSH/: a specialized segment of the market for a particular kind of product or service. What was once often a term to describe the unknown and unpopular is now something sought after by brands and small...
How Does Media Relations Fit Into Reputation Management?

How Does Media Relations Fit Into Reputation Management?

by Pixel Labs | Nov 24, 2021 | Branding, Marketing, Reputation Management

Authored by Amanda Goodman Frank Sinatra once said: ‘Flying high in April, shot down in May.’ I always think of that line in his song when things are going really well. Because when you own or run a business or brand, it’s normal to anticipate some tough times....
Should Media Companies Consider Audience Validation?

Should Media Companies Consider Audience Validation?

by Pixel Labs | Nov 8, 2021 | Branding, Marketing, Strategy

What is Audience Validation? Let’s set the stage. You are an advertiser or investor looking to place your hard-earned dollars into an influencer or media company. We often joke internally that there are too many options to choose from as it relates to marketing...
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