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Marvel Universe: Writing One Dimensional Characters into a Multidimensional World

Marvel Universe: Writing One Dimensional Characters into a Multidimensional World

by Pixel Labs | Jan 27, 2022 | Advice, Marketing, Strategy

Authored by Noah, Content Producer Mavel Universe’s Super Storytelling The story is, in my opinion, the most important part of the creative process. You could have amazing visuals but if the audience can’t connect with the characters then it doesn’t matter. On...
How to Create an Audience Validation Report

How to Create an Audience Validation Report

by Aaron Jarnagin | Jan 26, 2022 | Advice, Marketing, Reputation Management, Strategy

Audience Validation is a service to investors and advertisers to review and report on an influencer or media company’s engagement. So, let’s get into how to create an audience validation report. This service is offered by a third-party firm on behalf of...
Mountain Dew Found its Niche Audience, and So Should You!

Mountain Dew Found its Niche Audience, and So Should You!

by Pixel Labs | Jan 13, 2022 | Branding, Lifestyle, Marketing

Authored by Tristan, Lead Content Producer Niche – /niCH,nēSH/: a specialized segment of the market for a particular kind of product or service. What was once often a term to describe the unknown and unpopular is now something sought after by brands and small...
How Does Media Relations Fit Into Reputation Management?

How Does Media Relations Fit Into Reputation Management?

by Pixel Labs | Nov 24, 2021 | Branding, Marketing, Reputation Management

Authored by Amanda Goodman Frank Sinatra once said: ‘Flying high in April, shot down in May.’ I always think of that line in his song when things are going really well. Because when you own or run a business or brand, it’s normal to anticipate some tough times....
Should Media Companies Consider Audience Validation?

Should Media Companies Consider Audience Validation?

by Pixel Labs | Nov 8, 2021 | Branding, Marketing, Strategy

What is Audience Validation? Let’s set the stage. You are an advertiser or investor looking to place your hard-earned dollars into an influencer or media company. We often joke internally that there are too many options to choose from as it relates to marketing...
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