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Should Media Companies Consider Audience Validation?

Should Media Companies Consider Audience Validation?

by Pixel Labs | Nov 8, 2021 | Branding, Marketing, Strategy

What is Audience Validation? Let’s set the stage. You are an advertiser or investor looking to place your hard-earned dollars into an influencer or media company. We often joke internally that there are too many options to choose from as it relates to marketing...
The Top 10 Best Branding Podcasts You Should Listen To

The Top 10 Best Branding Podcasts You Should Listen To

by Pixel Labs | Oct 18, 2021 | Advice, Branding, Marketing

Podcasts have taken over the commutes of professionals in today’s working world. Podcasts open the door for more conversations on an unlimited amount of topics. Additionally, you don’t need a fancy studio to get started. The barriers to entry are low. So,...
Biggest Mistakes in Reputation Management

Biggest Mistakes in Reputation Management

by Pixel Labs | Sep 30, 2021 | Advice, Branding, Marketing, Reputation Management

Authored by Amanda Goodman Whether it’s in our personal or professional lives, we’ve all been there at some point: We are the subject of conversation. If things are going well for us, the green-eyes monsters seem to come for us. And they do that by making us look...
When Was The Last Time Someone Clicked on a Banner Ad?

When Was The Last Time Someone Clicked on a Banner Ad?

by Pixel Labs | Sep 24, 2021 | Advice, Marketing, Strategy

Banner and display ads have been a long-standing marketing tool since the early 2000s, and are a common product that many agencies still offer. We’re going to take a look at the history of these ads, how effective they are, how they have changed through time,...
What is Reputation Management

What is Reputation Management

by Pixel Labs | Sep 7, 2021 | Branding, Marketing, Reputation Management, Strategy

Authored by Amanda Goodman Growing up, my Dad always told me this: “Your reputation is the only thing you can control. When it’s gone, it’s gone. ”Being in the public eye for the last 20 years, I hear that advice over and over in my head. But it’s more difficult...
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