Authored by Amanda Goodman Whether it’s in our personal or professional lives, we’ve all been there at some point: We are the subject of conversation. If things are going well for us, the green-eyes monsters seem to come for us. And they do that by making us look...
Banner and display ads have been a long-standing marketing tool since the early 2000s, and are a common product that many agencies still offer. We’re going to take a look at the history of these ads, how effective they are, how they have changed through time,...
Authored by Amanda Goodman Growing up, my Dad always told me this: “Your reputation is the only thing you can control. When it’s gone, it’s gone. ”Being in the public eye for the last 20 years, I hear that advice over and over in my head. But it’s more difficult...
When entering into any relationship, it’s always important to know what your partner brings to the table. You must understand how they communicate what they are good at, not so good at, and what inspires them. It’s no different for an agency partner. Both...
It’s continually clear that the world of marketing is ever-changing and increasingly complex, especially marketing in the midwest. It’s never too early to start thinking ahead and planning your marketing strategy based on user trends and how to best...
When it comes to new and exciting technology, Virtual Reality is arguably at the top of that list. It both revolutionizes how we can consume media, but also has the ability to completely immerse an audience. With that though, comes of course the intimidation factor....
