Podcasts have taken over the commutes of professionals in today's working world. Podcasts open the door for more conversations on an...
Posts about Marketing
Branding: Expectations vs. Reality
Branding can sometimes be difficult to understand and take hold of for you or your organization. It's always good to start off with...
Biggest Mistakes in Reputation Management
Authored by Amanda Goodman Whether it’s in our personal or professional lives, we’ve all been there at some point: We are the subject of...
When Was The Last Time Someone Clicked on a Banner Ad?
Banner and display ads have been a long-standing marketing tool since the early 2000s, and are a common product that many agencies still...
What is Reputation Management
Authored by Amanda Goodman Growing up, my Dad always told me this: “Your reputation is the only thing you can control. When it’s gone,...
How to Evaluate Your Marketing Agency Partner
When entering into any relationship, it's always important to know what your partner brings to the table. You must understand how they...
How to Measure Branding Campaigns
One of the long-standing questions about branding and building a brand is how to measure branding campaigns. Unfortunately, there is not a...
How do I create a brand strategy?
So, you already know how important it is to focus on your brand long term, so how do you plan a strategy with relevant metrics that will...
5 Tips For Marketing in the Midwest in 2022
It's continually clear that the world of marketing is ever-changing and increasingly complex, especially marketing in the midwest. It's...
How Do I Explain Building a Brand to My Boss?
In marketing, we hear "branding" and "building a brand" used more and more by marketing consultants, content creators, and aspiring...