Building brands through authentic messaging requires that your agency be a well rounded, multi-faceted team of creatives ready for the future.
We spend as much time researching what’s coming next as we do on perfecting what we know now. That way we are not trying to figure it out when it gets here, but rather we are ready to execute on it when it’s time.
This method of thinking has shaped the services we offer. Everything from strategy and planning to creative execution, our team works cohesively with yours, as if we are one of you, in order to bring the most value to your marketing goals as possible.
A little strategy goes a long way when it comes to building a brand. With tools and experiences to build just about any message for our clients, the only limit to what we can do is your imagination. We take time to learn exactly what it is that our clients hope to achieve, then create the perfect path to execute it. This results in increased engagement and messaging that resonates with your audience.
Learn more about our strategy
We tap into every available source and mix and match the ones that fit best with your business goals. Whether it is video content, social engagement, voice or a combination of everything, we find the best way to engage customers across every platform. This sort of flexibility and creative approach to branding means that we are ready for any challenge that comes our way. One thing our team prides ourselves on is not getting comfortable in any single industry, but rather, stretching our creative muscles in every industry our clients need us in.
It’s not good enough to simply put out a video or run a social media ad. Efforts are lost and messages fall on deaf ears when there is no brand to back it up. This is why every client that works with us goes through a brand audit where we work with them to unify thier messaging across every platform. This creates a base for every other piece of content we create for the brand.
Branding is more than just a logo
It can be the hardest part of marketing to measure. Even so, it is the part that matters most to the strategies we execute. We build brands through design, messaging, and the experiences that customers have with your brand through defining an identity and inspiring conversations with your audience.
This service can be as simple as rebuilding your branding across social media or as complex as developing an entirely new brand to introduce, or re-introduce, who you are to your audience. It’s more than just a logo. It is the brand message and what you stand for that we can help you develop and express through the creative design that we develop for your messaging.
Modern storytelling requires modern storytellers. Thankfully we’ve got a few of those on hand. Using sight and sound (sorry we can’t use smell yet), we’ll put our production skills to work on whatever story you need told. This process is supported by a three step process that has proven to work for our production team and our clients since the company was born in 2014. These steps are a flexible representation of the production process that we work with for every project we tackle.
Three steps to great production
This is where we put the pencil to the paper, often literally. Through a rigorous process we go through all the steps necessary to tell your story the way you want it to be told. Be it writing, storyboarding, video, or photo, we’re equipped to handle just about everything. Go ahead, try us.
02. Polish & Refine
This is where we make things look pretty, but there’s more to it than that. We add fancy stuff like professionally engineered audio, motion graphics, cinematic color grading, music you can legally use (it sounds great too), and pretty much whatever else it takes to give you the best creation.
Taking pictures and videos is great and all, but isn’t there something else we can do? Don’t worry, we’re already on it. We use fancy techno things like VR, AR, and whatever newfangled acronyms you can think of. Seriously though, the future is now, so why not try something new as well?
The time and investment that goes into a solid strategy, memorable branding, and creative production deserves amplification once it is posted. Not only is it important to drive attention to the specific piece of content we have created, but more importantly, driving traffic and attention to the brands goals that drive their business growth. This is where our targeting campaigns come in to our overall execution of building brands.
Amplifying your brand
We learned early on that the best piece of content doesn’t grab attention on its own. Further, we are not so selfish to think that it is all about the view count and comments on the video that equates to business growth or goal completions for a brand. As we began understanding the shifting landscape of marketing and branding, we began finding unique ways to reach an audience that is looking for your services.
Utilizing custom audiences and strategic placements, we integrate social campaigns with traditional marketing efforts to create a unified message across every platform. Every message is designed to match the nuances of each platform in order to speak directly to the audience in the languages they understand the most.
When we combine smart strategy with unique creative and branding, magic happens. Brands and organizations see growth, they see sales, they connect with their audiences and communities, they find a voice that people will listen to. While sales are important for a business to stay alive, it’s equally important to focus on brand. This thought process is what guides our team every time we meet with a new client.
We dive in deep with your business, so deep that it may even seem as if we are one of your own. We invest in this level of collaboration so we can fully understand what your business is and how we can best work with you to achieve your brand’s marketing goals. If this process sounds like something you want for your brand, let’s talk.