A culture & mindset that fosters creative growth, autonomy and confidence in the process of creating thoughtful brands through authentic storytelling and strategic plans.
No matter what industry you are in, or who you want to reach, there are the four important steps to follow.
Arguably one of the most important parts of the process. The Discovery stage sets the scene and expectations for everyone. Who is it that you want to reach? What kind of person are they? If your brand could speak, what would its voice sound like? What would it look like? This stage sets the tone for the entire project and will be the driving force for each of the following stages.
We will take everything we learned in the Discovery stage and create concepts that will define the direction we feel best represents your brand. Through collaborative efforts, we will ensure our vision for the creative and strategy matches with yours and together we are working towards the same goals.
Here is where all of the long hours of planning come together. Graphic design begins to develop. Your videos elements start taking shape. The collective media is distributed across the platforms that will grab the most attention for your brand. It’s the part we have all been waiting for.
All of the best creative and deep strategy mean nothing if we don’t take the time to reflect on the success of the campaign. We don’t wait for things to wrap up with the campaign though, we are keeping monthly tabs on the success of the campaign in order to find places where it is winning as well as areas in need of improvement. This reflection stage sets up the conversation for the next sprint.