Brand Strategy

DISCOVER your customers

We collaborate with our clients to define their ideal customers and determine the best way to connect with them in an authentic way.

“Our studio has seen steady growth year after year…”

– Afton Wilson • Fusion DPA

Focused On Brand

It takes time and patience, but building your brand for your business’s future is essential. Our history of planning for long-game results has created branded content and messages that resonate with audiences. They create loyal growth and passion for the services of our clients.

Whenever we work with clients, we follow 3 simple rules. These rules guide us in our efforts to create messaging that resonates with our clients’ audiences, resulting in brand trust and business growth.

1.

Be Authentic

Building a brand starts with an authentic message. When you speak to your customers like they are humans, they engage more with businesses like you. This doesn’t stop at the face-to-face interactions either. It extends into the social and digital world where your customers are researching. Authentic brands speak stronger to their audiences and our team believes it is the only way to execute any marketing plan. 

2.

Know Your Audience

Having a voice is great, but if you don’t have an audience to speak to, the voice falls on no ears. Our team works with our clients to find the things they do as an organization that connects with their audience. We take those events and amplify their existence with consistent messaging on platforms where their audience’s attention sits. This has created an overall average audience growth of over 38% for all of the clients our team works with.

3.

Be Ambitious

“Be Ambitious” means that we set lofty goals, try new methods of branding and marketing and find creative and unique ways to elevate the brands that work with us. Our ambition lies within the creative we execute, the stories we want to tell and the strategies we use for distribution. If we see a space that is being looked past, we will put our thinking caps on and see if it is something that fits within our clients brand and capabilities. 

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