In marketing, we hear “branding” and “building a brand” used more and more by marketing consultants, content creators, and aspiring...
Posts about Reputation Management
How to Create an Audience Validation Report
Audience Validation is a service to investors and advertisers to review and report on an influencer or media company's engagement. So,...
How Does Media Relations Fit Into Reputation Management?
Authored by Amanda Goodman Frank Sinatra once said: ‘Flying high in April, shot down in May.’ I always think of that line in his song when...
Biggest Mistakes in Reputation Management
Authored by Amanda Goodman Whether it’s in our personal or professional lives, we’ve all been there at some point: We are the subject of...
What is Reputation Management
Authored by Amanda Goodman Growing up, my Dad always told me this: “Your reputation is the only thing you can control. When it’s gone,...