What is a brand deck? A brand deck is a marketing tool that consists of a series of slides, typically accompanied by an audio track or...
Scent Branding: A Hidden Form of Marketing
Authored by Austin, design intern Olfactory branding is something that I just stumbled upon, and is more important than I thought it could...
Making Your Own Brand – The Ultimate Guide
In marketing, we hear “branding” and “building a brand” used more and more by marketing consultants, content creators, and aspiring...
How to Market and Promote Your Short Film
When it comes to directing short films, strangely enough, one of my favorite aspects of the process is the marketing and promotion of my...
Why You Should Invest in Professional Brand Design
We talk a lot about how your brand is more than just a logo, but what does that actually mean for your logo? We’re here to explain the...
How Social Media Attracts New Employees to Your Business
Today, the hunt for premium talent is ever-competitive. Companies offer wild startup bonuses, unmatched benefits, and getting your...
Mountain Dew Found its Niche Audience, and So Should You!
Authored by Tristan, Lead Content Producer Niche - /niCH,nēSH/: a specialized segment of the market for a particular kind of product or...
How Does Media Relations Fit Into Reputation Management?
Authored by Amanda Goodman Frank Sinatra once said: ‘Flying high in April, shot down in May.’ I always think of that line in his song when...
Should Media Companies Consider Audience Validation?
What is Audience Validation? Let's set the stage. You are an advertiser or investor looking to place your hard-earned dollars into an...
The Top 10 Best Branding Podcasts You Should Listen To
Podcasts have taken over the commutes of professionals in today's working world. Podcasts open the door for more conversations on an...