Raisin’ Brand is a place to find our written, spoken and recorded thoughts about marketing & creative.
How Does Media Relations Fit Into Reputation Management?
Authored by Amanda Goodman Frank Sinatra once said: ‘Flying high in...
Should Media Companies Consider Audience Validation?
What is Audience Validation? Let's set the stage. You are an...
How to Use QR Codes with Google Analytics
QR codes are everywhere, from restaurant menus to flyers and even in...
The Top 10 Branding Podcasts You Should Listen To
Podcasts have taken over the commutes of professionals in today's...
Branding: Expectations vs. Reality
Branding can sometimes be difficult to understand and take hold of...
