by Noah Lucy | Jan 27, 2022 | Advice, Marketing, Strategy
Authored by Noah, Content Producer Mavel Universe’s Super Storytelling The story is, in my opinion, the most important part of the creative process. You could have amazing visuals but if the audience can’t connect with the characters then it doesn’t matter. On...
by Aaron Jarnagin | Jan 26, 2022 | Advice, Marketing, Reputation Management, Strategy
Audience Validation is a service to investors and advertisers to review and report on an influencer or media company’s engagement. So, let’s get into how to create an audience validation report. This service is offered by a third-party firm on behalf of...
by Pixel Labs | Nov 8, 2021 | Branding, Marketing, Strategy
What is Audience Validation? Let’s set the stage. You are an advertiser or investor looking to place your hard-earned dollars into an influencer or media company. We often joke internally that there are too many options to choose from as it relates to marketing...
by Pixel Labs | Sep 24, 2021 | Advice, Marketing, Strategy
Banner and display ads have been a long-standing marketing tool since the early 2000s, and are a common product that many agencies still offer. We’re going to take a look at the history of these ads, how effective they are, how they have changed through time,...
by Pixel Labs | Sep 7, 2021 | Branding, Marketing, Reputation Management, Strategy
Authored by Amanda Goodman Growing up, my Dad always told me this: “Your reputation is the only thing you can control. When it’s gone, it’s gone. httpss://youtu.be/jL6HwUtYQ_Y ”Being in the public eye for the last 20 years, I hear that advice over and over in my head....
by Aaron Jarnagin | Aug 2, 2021 | Branding, Marketing, Strategy
It’s continually clear that the world of marketing is ever-changing and increasingly complex, especially marketing in the midwest. It’s never too early to start thinking ahead and planning your marketing strategy based on user trends and how to best...
