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Is the Book Industry Marketing Itself Differently?

Is the Book Industry Marketing Itself Differently?

by Tyler Black | Aug 4, 2022 | Branding, Marketing

Continuing from my last blog (How TikTok Changed the Publishing Industry), it’s no surprise my love for books and reading has continued to grow. Because of this love, I have seen firsthand how the publishing industry has changed over the last few years. With this...
How Tik Tok Changed the Publishing Industry

How Tik Tok Changed the Publishing Industry

by Tyler Black | Mar 24, 2022 | Advice, Lifestyle, Marketing

It’s no shocker that the TikTok algorithm is in and of itself different from other platforms. This allows users an experience tailored to their interests on a level unlike other platforms like Instagram, Twitter, etc.  TikTok utilizes a weighted recommendation...
Why You Should Invest in Professional Brand Design

Why You Should Invest in Professional Brand Design

by Tyler Black | Mar 14, 2022 | Advice, Branding, Design, Marketing

We talk a lot about how your brand is more than just a logo, but what does that actually mean for your logo? We’re here to explain the importance of a high-quality brand design and why you should invest in professional brand design. What is brand design? First, we...

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