How it Started
Our team has been working with Fusion since 2011. Yep, that’s right. Since before we existed. When we were just a video production company, we worked with Fusion to capture and create videos for their yearly shows.
As our relationship grew, so did Fusion’s needs for a stronger brand and marketing strategy. In December of 2017, we began working on a complete rebrand and content strategy to show the Cedar Valley what their studio was all about.
The First step
Our first task once we began working with Fusion was to create a piece that demonstrated the passion and dedication that the Fusion students had to not only their craft, but the studio in which they learned. The goal of this piece was to show exactly what it is like to be part of the #FusionFam
What is a video without Brand?
It isn’t enough to just create a video. Launching the first video and hoping for the best would result in dismal results. We needed a brand. We started off with dozens of logo options, but ultimately landed on a simple icon that could be used in virtually any medium. As an added touch, our designers modified the font to match the soft edges of the icon. The end result: The beginning of a brand that represented the fluid grace of dance that could transcend with the growth of the studio.
We needed a home
Throughout the rebrand of Fusion, they were also working on a brand new studio location. With that, it was important for us to give them a new online home for their studio to match. We took their old site and streamlined the information they needed for their dance families while developing an informative space for inquiring talent. The end result: a digital space that compliments the studio the students now call home.
Bringing it all together
After spending countless hours developing the brand, creating content and building a digital home, it was important for us to have a method of distribution that would invoke engagement and interest in Fusion and position them as the elite studio in the Cedar Valley. Between Senior Spotlights, Teacher spotlights, Event recaps and consistent engagement, the presence of Fusion is more evident than ever before.