The Lead Up…

Back inside the lab (our affectionate name for the office), it’s a bit redundant to say that these past few months have been quite busy. We kicked house tour season into gear, we continued creating our regular monthly content, we put some more miles on the ol’ Durango, but arguably our biggest chunk of time was taken up by our recent commercial work. You may have already seen based on our countless shares and shameless plugs all over social media, but we recently shot a seven-part commercial series! Now calling it a seven-part series may be overselling it just a bit, with each commercial ranging from about 15 to 60 seconds in length, but it was certainly one of the most intricate and ambitious projects I personally have undertaken. We wanted every step of the process to be motivated and necessary, and with that came some extra steps that we haven’t always needed to take into account. We put out a casting call. We held auditions for actors. We did rehearsals. In our typical line of work, a large portion of what we do is either capturing footage run and gun style or certain elements such as actors and locations are often provided by the client we happen to be collaborating with. In this instance though, we had free reign creatively, and let me tell you… it was exhilarating. We found an amazing set of actors, we pinned down the perfect location, we purchased all the necessary props, and by the time we were set to get the camera’s rolling, we were feeling pretty confident.

“… It was exhilarating.”

Bethany, Frank, and Stan are getting into position.

The Day Of…

As is typical, the day of a big shoot can be a bit nerve-wracking. Little details keep flashing through your minds as you try to remember every last thing required for a successful day of filming. And inevitably, you end up forgetting something anyways. So I’ve learned it’s better to just breathe and let all things be as they should. Through the process of video production over the years, I’ve discovered it’s better not to get too worked up because it can definitely have a negative effect on your production, and the overall morale of the group. In the case of this specific shoot, I happened to forget to print a few extra scrips… but hey, lucky us! There was a printer on site! Sure it slowed us down slightly, but the energy was still high and things were looking up. Finally, the time came. Our scene was set, the spotlights flickered on, the actors were blocked into positions, and we were ready to hit that record button. We were off! Things began swimmingly. In about an hours time, we completed all the necessary shots for our first three spots. There was a creative buzz in the air as things seemed to be clicking on all fronts. That was when of course, the incident happened. A fight broke out in the middle of the shooting. I remember the incident pretty vividly… Scene four, page two of the script…

INT. DAY. STAN’S HOUSE. – Stan and Bethany begin to aggressively yet playfully bicker about Stan’s bracket choices –

Thankfully this fight was merely contained within the creative confines of our auteurs acting our their scene amazingly! I’m not sure what we would have done if a real fight happened to break out…

I remember the incident pretty vividly…”

Stan is getting into character, while Zach provides some direction, and Noah Lucy captures some behind the scenes.

The Aftermath…

At about 7:10 P.M. we were wrapped! All the fights, arguments, and “madness” (again solely confined to our scripted scenes) had been completed, and our team was in the midst of packing things up. Looking out at the sprawling scene of our crew members and actors packing their things up, I felt a great sense of pride. This project was a true team effort on all ends, and because of our collaborative efforts, it made the production run all the more smoothly. Of the things I learned (which were plenty), I think I can summarize them down into five simple lessons.

1. Collaborate. Collaborate. Collaborate.

2. Expect the unexpected.

3. When the unexpected comes, breathe, and don’t let it get to you.

4. Make sure your team feels appreciated and valued during the production.

5. Learn the correct protocol incase an ACTUAL fight (not a scripted one) did happen to break out on set.

Our rig for this one got pretty complex.