GOOOOOAAAAALLLLLLL! Now that I have your attention, lets see how what else has grabbed yours at the World Cup 2014 so far. It’s not hard to miss the Sony 4K ads being displayed on the pitch at the World Cup games in Brazil. Sony is filming 3 games in 4K at the 2014 World Cup including the quarter-finals and the World Cup final on July 13th.
So, what exactly is 4K technology? “4K technology will enable the dynamism of the goals, the subtle expressions on the players’ faces, and the passion of the fans in the stadium to be captured with unprecedented vividness, as if the viewer were there in the stadium itself.” (FIFA.com)
Basically the TV viewing experience is lagging a bit behind the live one. Sony and FIFA are working hard to equalize this gap. Sony and FIFA are conducting shooting trials to capture each and every moment on the field, whether it is trying to see how exactly the USA made it out of the Group of Death, or how many teeth marks are on Giorgio Chiellini’s shoulder (looking at you Luis Suarez). Whatever the case, Sony and FIFA have you covered with all new 4K technology.
4K is the next generation of high definition delivering 8 million pixels compared to 2 million pixels in standard 1080p. Pixel Labs recently introduced new technology to the team with a new Blackmagic Production Camera that shoots 4K. While 4K may be the way of the future, it is not the easiest to catch right now. Because of the relative newness of the technology, if you want to see some 4K coverage of the World Cup you are going to need to get a ticket to the live events. (recombu.com)