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The Video Production Process: Production & Post-Production

The Video Production Process: Production & Post-Production
January 8, 2015 Becca Flynn
the production and post-production workflow

Production At A Glance

Our previous blog post, The Video Production Process: Pre-Production , reviewed all the important parts of planning for a video project during the pre-production phase. Now lets discuss what happens in the next few stages: the actual production of the video materials and the post-production.

Creating a video for your company takes effort, but is also very rewarding in terms of the fun and creativity that takes place during the process. We have never had a boring shoot for our clients, as the shoots are always a great experience.

The Filming Begins

At this point in the process the cameras are rolling and the actors are in place. This is what most people think of when they imagine filming taking place, especially with movies.

actors are set

(Caption: Lights, Cameras, Action! at Next Level Extreme Fitness)

Graphics, actors, camera work, animation, music, sound, lighting effects, narration, lens, batteries, tripods and other equipment are all components in the production process. Though, not all components are always used since there are numerous styles of video to choose from. You want to choose the form that best reaches your marketing goal and delivers the right message. This way, some components may be used or excluded in order to create different effects.

A good rule is to produce plenty of quality material for plenty of footage to work with in the post-production phase. This might make the production stage time consuming for certain projects. It is harder to recreate the same set than have too much footage. Being an expert with the equipment and using it appropriately is always a must, especially when renting equipment, never go in ill-informed for the actual production.

be an expert with the video equipment

(Caption: Zach shooting with the Freefly Systems Movi M5 and Black Magic 4k Camera )

All of the equipment and crew members will be ready to go to prepare the set.

Crew is ready to go

(Caption: Our production assistants start young)

Some familiar tasks include placing lighting where necessary to get the best visual and focus, as well as testing audio if you will be using a microphone. Keep your shots list near so nothing is forgotten and you can stay on task in large production settings.

equipment and actors are in place

(Caption: Cameras are rolling during the iTracking Research, Inc shoot)

 Explainer Videos

Some video’s don’t need the standard live action production with real people. These videos are usually called explainer videos. They can include styles like cartoons (character animated), white board animation (where an artist draws on an actual whiteboard and it is recorded), or motion graphics (where graphic design is brought to life through animation). Other less popular forms may include claymation and screencast videos.


Post-production is the third and final step. It is the stage that includes tasks such as editing raw footage to cut scenes and put them in sequence, inserting transition effects, inserting b-roll footage, adding special effects, and working with voice and sound actors. At times pick-up shots are necessary, where a scene needs to be re-shot. A huge part of post-production is getting the clients review and okay before sending the video off for it’s distribution.

post production work ready to go

( Caption: The Pixel Labs Editing Suite)

Photo Credit: All the photos were taken right here with the Pixel Labs team!

Now that you are familiar with our process, how can we help you achieve your next marketing goals?