Video marketing online is an effective way to reach your audience. We pulled research from Reel SEO and their online video marketing guide as well as just stated the facts. So lets face them and digest this highly effective approach to marketing.
1. Becoming the unthinkable Video is no longer a luxury, it’s a necessity. Just like websites in the 90s, it’s almost unthinkable for a company to not have a web presence, and video is moving in the same direction. Social Media is becoming part of that unthinkable as well..That being said, creating ads for the internet, TV and mobile devices as well as other social media platforms that support video, is a company’s best chance at encouraging more customer loyalty and influencing buying decisions. There is no denying the evolving of the new “vidernet” . It is hard for some to see the true power of video where they find it as more of a luxury, but video is so POWERFUL it’s a necessity.
Video gets a higher viewer retention as the information retained in one minute of online video is equal to about 1.8 million written words. (source: Brainshark)
2. Get the help you need Sometimes it is hard to visualize what you want, that’s where a creative media house is able to come in fully equipped and help you out. This allows you to tell stories quickly through video. Creating concept ideas and sharing them with the production company, creating visuals with images, and shooting multipurpose footage can help both your budget and time spent in the long run. Getting a company with the experience producing everything from documentaries and music videos, to web promo videos and TV commercials, will have all the skills to get you noticed.
3. Look in all the right places One of the rules of marketing is to advertise where people are looking. Online video streaming from mobile devices, tablets, and lap tops are where people are spending their time.
Americans spend 33 minutes per day watching videos on their mobile devices (source: Reel SEO)
Americans spend time streaming video, watching TV and actually give their attention to video when they are watching their favorite TV shows and movies. In addition, Reel SEO discussed another study based on the feedback from marketers representing B2B, B2C, and agencies. 71% of those marketers confirmed that video has been found to convert better than other forms of digital content such as texts and images. (Reel SEO : http://bit.ly/1qtCny2) Take a look at some of the highlights from the report:
Alright, you have faced the facts. It is time that you start your next video project today!
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