Have you ever thought about creating a video for your business? Or thought about what video types are available, and how to start planning one and gathering ideas? Here is your chance to see the video production process from start to finish. Find out who is involved, what is involved and what it takes to put together a successful and effective video.
A good video production house has a process. The process includes consistent collaboration through out the pre- production, production, and post production stages. Let’s break down the process for pre-production planning:
Pre- Production: Do you have a goal in mind, an idea, or need help creating an idea? The pre-production of your video project is the most important part, as it defines the goal and creates the vision for the rest of the process within your budget.
In pre-production you must define your business objective: what do you want your video to achieve? There are different goals that define what your video should do. Example: Raise brand awareness. Increase links and social shares. Create conversions and social shares. Influence key-decision makers in your industry. Showcase an important aspect of your company. Educate the audience. Save money on training employees… There is an infinite list but make sure it has a measurable outcome.
Script writing can become tedious work when trying to plan for your production. A good production house helps you plan from the very beginning including any motion graphics, design, and footage. How will the video achieve the objective? Who is listening? To answer these questions, develop a concept, script and storyboard that serves as a blueprint for your video. Develop the message and theme of the video and what the problem is, including the solution you will communicate. Here you should also decide who you want to represent your company in the video. Finding someone who is good on camera is key, since it is not always comfortable for everyone. If there is no one in your company, you might consider hiring actors. Deciding where to post or distribute your video is important. Whether it be a web video, TV commercial, documentary, or published on a website, this helps determine how you will reach your audience.
A storyboard is a visual aid to show your vision of the video and communicate it effectively. It outlines the scenes of your video in detail through the narration, what is shown on screen, camera angles, and what other elements are included. It outlines when music is played, what actors are in the scene, voice overs or on scene narration, animations, locations of the scene, the style, flow and length. With this, the length of your video is also an important detail. As shorter is better, it also challenges you to be more creative and tell your message with a given time constraint. As the average attention span for watching online videos is shrinking, shorter might be a better option. If the video is a training video or product demo, in such cases a longer form video might be better. The pre-production plan should also have a shots list, which will include quick details/notes that will sequence each of the scenes you will feature in the video when filming.
Whew, sounds like a lot of work, but with the right professionals, equipment, and collaboration, all of these aspects of pre-production can be achieved! Stay tuned for more on our blog to review the whole video production process!