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Pixel Labs is Shooting in 4K!

Pixel Labs is Shooting in 4K!
May 27, 2014 Becca Flynn

Just a couple weeks ago, Pixel Labs added some new tech to the team. We now have the ability to shoot your projects in 4K UltraHD (3840×2160) on our new Blackmagic Production Camera.

Why does 4K matter?

Well here are a few reason why shooting in 4K is better than 1080p:

4K delivers 4x the picture resolution of 1080p which is 8 million pixels compared to 2 million pixels.

4k vs 1080p

Lets not ignore the fact that it will define the rules of future technology, making 4K right now a future-proof asset to production. Web videos, TVs, downloading, streaming, stills, phones and video cameras all have a future in 4K and this way your footage will stay relevant.

If you aren’t convinced yet, 4K has powerful resolution; HD that reveals so much more detail. The downsized images just simply look better and are sharper for 1080p delivery.  On top of this, there is a reduction in image noise and stills can be used for professional quality prints. There are also more post-production options for zooms and pans that allow for one take with out having to move the camera.

From a business aspect, 4K has the ability to reduce costs and production time with a better end result in the first take. We have already started using our 4K Blackmagic camera for some recent projects and can’t help but brag about the amazing results.